In a social marketing campaign, what does NOT fitting in with peers represent?

In the context of a social marketing campaign, the aspect of "fitting in with peers" primarily relates to the promotional strategies employed to resonate with target audiences. Promotion encompasses various tactics aimed at conveying the benefits of a product or service, as well as creating messaging that aligns with social norms and peer influences.

Fitting in with peers signifies how messages can appeal to social acceptance and belonging, which is a key component of effective promotional efforts. Campaigns often leverage peer influence to motivate behavioral change, highlighting the idea that using a product or adopting a behavior can enhance one's social status or acceptance within a group.

The other elements of the marketing mix—product, price, and place—focus on different aspects of marketing strategy. Product refers to the item or service being offered; price deals with the cost consumers must pay; while place involves the distribution channels and locations where a product can be accessed. None of these directly address the social dynamics of peer relationships as effectively as promotion does.