Social marketing integrates which of the following into health communication practice?

Social marketing leverages commercial marketing techniques to promote behavioral change in a target audience for social good, particularly in health communication. It focuses on understanding audience needs and using strategies that motivate and engage people effectively. These techniques often include market research, segmentation, branding, and the use of persuasive messaging, similar to how products are marketed in commercial spaces.

The approach contrasts with other methods that might use artistic expression, religious outreach, or traditional public speaking, which may not specifically apply the principles of commercial marketing to influence behavior. By employing these tailored marketing strategies, social marketing aims to enhance public health, increase awareness of health issues, and encourage positive lifestyle changes.