What best describes a social marketing campaign?

A social marketing campaign is best described as the application of marketing techniques to improve welfare. This approach leverages commercial marketing strategies to promote social good, encouraging individuals to adopt healthier behaviors or contribute to positive social change. The focus is on understanding the audience's needs and preferences, creating effective messages, and delivering them through appropriate channels to ensure that the target population is engaged and motivated to act.

The essence of social marketing lies in its foundational principle of prioritizing the benefits to society, making it distinct from traditional marketing that primarily aims to drive sales. Through research and strategic planning, social marketing campaigns can effectively address public health issues, environmental challenges, or social justice initiatives by fostering behavior change and improving overall community welfare.