Which data collection method focuses on personal insights and subjective experiences?

The correct answer emphasizes qualitative data as the category of data collection that primarily captures personal insights and subjective experiences. Qualitative data is characterized by its focus on understanding human behavior, emotions, thoughts, and experiences through methods such as interviews, focus groups, and open-ended surveys. This type of data collection aims to gather in-depth perspectives and narratives, allowing researchers to explore the complexities of people's feelings and motivations.

In contrast, quantitative data involves numerical measurement and statistical analysis, focusing on quantifiable components that can be generalized across larger populations. Statistical analysis builds upon quantitative data to derive conclusions based on existing numerical data, while archival research looks at existing records and documents to review past trends or events. Both of these approaches are less concerned with personal narratives and subjective experiences, further highlighting why qualitative data is the appropriate choice for capturing insights into individual perceptions and emotions.