Which of the following is NOT a stage of the social marketing process?

The social marketing process involves a series of stages that help in planning, executing, and assessing marketing strategies aimed at influencing social behavior. Each of the recognized stages plays a crucial role in ensuring the effectiveness of a campaign.

Channel selection is vital as it pertains to identifying the best avenues through which to reach the target audience, ensuring that the message is delivered effectively. Implementation focuses on the actual execution of the marketing activities, where strategies are put into action according to the plan. Lastly, effectiveness evaluation is the phase where the results of the campaign are measured to determine how well the strategies achieved their intended outcomes, informing future efforts.

In this context, data recording is not traditionally recognized as a standalone stage within the social marketing process. While data collection and management are integral to the overall marketing efforts, they typically fall under the processes involved in implementation and evaluation rather than being a distinct stage by itself. Therefore, identifying that data recording does not constitute a stage of the social marketing process is accurate, as it encompasses activities that support the primary stages rather than existing independently.