Which technique do federal and private agencies use with mass media to promote health issues?

The technique that federal and private agencies use with mass media to promote health issues is social marketing. This approach involves using marketing principles and techniques to influence people's behaviors for the greater social good. In the context of public health, social marketing campaigns are designed to inform, persuade, and motivate individuals to make healthy choices.

Social marketing goes beyond traditional advertising; it encompasses a strategic framework that focuses on the needs and wants of the target audience, ensuring that the messaging resonates with them. This may include creating compelling content, utilizing various media platforms, and conducting targeted outreach to effectively reach specific populations.

The effectiveness of social marketing in health promotion is evident in campaigns that address issues such as smoking cessation, healthy eating, and physical activity. By leveraging mass media, these campaigns can increase awareness and engage larger audiences, ultimately leading to improved health outcomes within communities.